The reason is simple – most people don’t realize the impact they are having on their own community by not picking up the waste. Most people today have longer commutes and work longer hours, which means there is less time to take care of things such as picking up after their dog. However, once they are told that there are over 65 communicable diseases associated with dog waste, and that it contributes to approximately 1/3 of water contamination, they are more apt to keep their community clean. Education is the key.